(This is the second in a series of lessons learned from Steve Jobs for independent professionals.)
Do you take responsibility "end to end?"
Or do you find yourself making excuses and blaming someone or something else?
Here is one way to tell: If you are late, do you ever blame "traffic?"
Or do you say, "I failed to leave enough time to get here at 8:00. I apologize."
If it is the latter, you have courage, and you are taking responsibility.
Walter Isaacson described Steve Jobs' passion for controlling the Apple ecosystem: controlling software, hardware, and even the customer experience at the Apple stores. It was important to manage and take responsibility for every part of every process. Almost nothing was left to chance. This led to massive levels of consumer confidence and trust in Apple products.
As independent professionals, we are responsible for everything we do. Even when we outsource things, our clients don't usually know or care. They only see what we deliver, and how we act. By us taking full responsibility, we show courage, build credibility and trust with our clients. We demonstrate that we will always be responsible for doing our best for them.
In what ways do you take full responsibility?
In what ways do you see people avoiding responsibility? How does that impact their "brand?"
(The first in the Steve Jobs series is: Focus: Lessons Learned from Steve Jobs for Independent Professionals)