I was intent on starting my blog in early May, 2012. I had thought about starting for two years. I thought I had so much that I wanted to share that I would have no trouble writing a post every day. (I love reading Seth Godin every single day.)
I chose WordPress and began. I loved the daily pattern of writing my first several blogs. But I soon realized that daily blogging is not for me. As I build readers, can I be interesting enough to keep people coming every day? I doubt it. How about weekly? That feels more like it. What will be my rhythm? That is still for me to determine. Just practicing all this in “public” in front of whomever reads this is a stretch for me, because usually I don’t want anyone to see me struggle.
My purpose remains to focus on independent professionals: those of us who are in business for ourselves, by ourselves, serving other people in various capacities. I want to share lessons learned, tips, tools, concepts, and ideas that help make the working lives of us independent professional more effective. I also want to learn from others who can participate by commenting and contributing stories that I can blog about.
Part of the reason I waited two years to do this is because I wanted to find my voice. What would be my style? I now know that I will only find my voice by writing. The more I write, the closer I can come to some cohesive definition of my style. I think I’ll probably be all over the map for a while. For example, this is really the second time I’m just writing about myself. (My very first blog on May 7th, 2012 was also in this vein.)
I will always seek to be helpful, practical, relevant, and reliable. These are all part of my personal brand. I hope I can be easy to read, brief, and useful.
I’ve written about 14 blog posts so far. I’ve not publicized any of this except to a very small group of friends. Next steps include:
- Request a larger circle of friends and colleagues to discover, read and comment on any and all aspects of this blog and website. Getting honest feedback will be vital, and then I can begin to focus on key needs that emerge.
- Begin marketing with a purpose via many of the web tools available. If this is to be of value to many people, it needs to go far beyond my own group of friends and acquaintences.
Thanks for being a part of this so far. Please help by commenting on any aspect of this blog, other posts, or other pages on the website. The full range of comments is helpful. I have no emotional connection to a certain look, feel, widget or plugin that I use. All advice will be gratefully received.